Home/Oona Komi
Content creator · Helsinki

Oona Komi

Content creator, entrepreneur and podcast host. I combine an influencer's audience understanding, high-quality content production and a marketer's commercial perspective – resulting in content that feels authentic to the audience and works for the brand.

@oonakomi

A strong Finnish audience on two channels.

The audience is mainly women aged 18–34 and strongly based in Finland. Content covers beauty, wellbeing, fashion and entrepreneurship – and the collaborations built around them deliver both visibility and sales.

0Followers in total
0Views per month
0Views at best for a single piece of content
90–98 %Of reached audience in Finland

Figures are based on Instagram's and TikTok's own analytics. Updated 07/2026.

Channels & audience

Two channels, one audience.

Instagram @oonakomi
18.7 Kfollowers

77% from Finland, 78% women and 65% of followers aged 18–34. Top content reaches over 500,000 organic views – boosted with ads, up to 1.6 M.

TikTok @oonakomi
24.8 Kfollowers

79% from Finland, 72% women and 77% of the audience aged 18–34. Top content reaches 700,000 organic views – boosted with ads, up to 2.4 M.

Core audience

The audience is strongly based in Finland and mainly women aged 18–34.

Women, depending on channel
72–78%
Of reached audience in Finland
90–98%
Cases

Campaign results

GarnierInstagram Reels + Stories + usage rightsGoal: Awareness1.5 M views
Libresse2 × TikTok + 2 × IG Reels + usage rightsGoal: Awareness3.99 M views
ICANIWILLLong-term partnership (5 yrs), IG & TikTok, ad usage rightsGoal: Sales5-year partnership
Stadium1 × TikTok + usage rightsGoal: Awareness2.4 M views

Past brand partners

About YouAqualuxBubble SkincareGarnierICANIWILLKICKSLibresseLumme EnergiaMadladyMarliNA-KDStadium

I choose brand partners carefully. The product or service needs to genuinely fit my life, my content and my audience.

Collaboration formats

What can we do together?

Influencer collaborations

Instagram collaborations

Feed posts, carousels, Reels and stories that bring the brand naturally into everyday life.

TikTok collaborations

Talking-head videos, voiceovers, and My Day / GRWM content in both Finnish and English.

Long-term partnerships

Multi-month collaborations where the brand grows into part of the story over time.

Content for brand use

UGC – content production

Concepting, scripting, filming and editing: video and photo content for the brand's own channels.

Photo & production days

Campaign shoots, modelling and production days that produce material for the brand's use.

Larger campaigns

Ad usage rights

Content the brand can use in paid advertising for an agreed period.

Campaign face & events

Presence at launches, hosting events and acting as the face of the brand.

The focus is on long-term collaboration packages where the brand can be woven naturally into the content and build the audience's trust across several pieces of content.

Oona Komi
Oona Komi · Helsinki
Background

Growth, goals and ordinary everyday life.

I'm originally from Jokioinen, now living in Helsinki as a content creator and marketing entrepreneur. My content combines goal-oriented living, wellbeing, beauty, entrepreneurship and everyday life – including the moments that aren't always easy to talk about.

I want every piece of content to leave something behind: inspiration, practical tips, a new idea, or the feeling of not being alone with your own experiences.

Alongside influencer work, I work as a paid social media advertising specialist. My agency background and over six years of experience in paid advertising help me look at collaborations from the brand's perspective too – which is why a partnership never stays just a single post.

Komi Media – advertising services
Content

What do I talk about in my content?

01

Beauty

GRWM, routines, inspiration and honest reviews.

02

Wellbeing

Exercise, an active lifestyle and building balance without chasing perfection.

03

Fashion & home

Style, outfits, interior design and finds that make everyday life easier.

04

Everyday life

Entrepreneurship, relationships, home life, travel and different stages of life just as they are.

Podcast

Rikkaita keskusteluja

Together with my friend Olivia Vidael, I host the Rikkaita keskusteluja ("Rich conversations") podcast, where we talk openly about life, relationships, goals, entrepreneurship and growth. The conversations flow as naturally as the best chats had on a road trip – sometimes diving deep, sometimes staying light.

The podcast launched in autumn 2025, and two seasons have been released so far. The first season is available on Spotify and the second on Podway.

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