Test 01
Which opening stops the scroll?
A · Question hookB · Result claim first
3 s view rate+38%
Meta · TikTok · LinkedIn · Snapchat
Advertisingworth watchingtwice.
Komi Media is a partner specialised in social media advertising for growth-focused SME brands. We plan, execute and develop advertising based on strategy, data and continuous testing – while understanding what kind of content actually works on social media.Komi Media is a partner specialised in social media advertising. We combine strategy, data and a practical understanding of what works on social media.
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Meta AdsTikTok AdsLinkedIn AdsSnapchat AdsMeasurement & attributionTesting & optimisation
Track record
Six years, 220 campaigns, measurable results.
Komi Media has been running paid social advertising since 2022 – for consumer brands, B2B companies, higher-education institutions and tightly regulated industries. We don't just keep advertising running; we move it forward every month.
0Years of paid advertising experience
0Campaigns across ad platforms
0Media budget managed
0Years in social media
Figures cover the paid social work carried out by Komi Media and its founder. Updated 08/2026.
What sets us apart
We understand both the ad systems and the content.
Effective paid social takes more than the right campaign settings. You can't understand what makes an ad work by looking at a report alone. It also takes hands-on understanding of what stops people, interests them and gets them to act: our founder creates content daily for her own 43,000-strong audience and sees first-hand what stops a scroller and what gets skipped in a second.
It shows in how we brief, select and test ads on the ad account. The actual photo and video production is handled by the client's own team or an agreed production partner – we take care of the advertising.
How we think
Paid advertising doesn't fail because of budget. It fails because no one stopped to ask what it was actually supposed to achieve.
That's why
Every project starts with the business – not the ad account. We go through goals, margins and the customer journey before we touch a single campaign.
See how it works →Services
Where are you right now?
We are not a full-service marketing agency. We specialise in paid social strategy, execution and continuous improvement.
Choose your situation to see which of our three services fits. If none quite matches, tell us about it – we'll tailor something.
01 · One-off
Paid Social Growth Audit
Get an independent analysis of your paid social's current state plus a prioritised 90-day plan for improving your advertising.
From€790 + VAT
Includes
- Audit of your paid social's current state
- Ad account structure, measurement and creative
- Three key growth blockers
- Five prioritised improvement actions
- 90-day plan
The outcome
You’ll know exactly where your next ad euros should go – and why.
Explore the service↗10–15 business days
02 · Project
Paid Social Sprint
In the sprint, we build your campaign strategy, ad structure, testable messaging angles and metrics. Photo and video production is handled by the client's own team or an agreed production partner – we take care of the advertising.
From€1,290 + VAT
Includes
- Campaign strategy and scope
- Ad account structure
- Testable messaging angles
- Metrics and tracking
- Final summary
The outcome
Your campaign starts with a plan – not in a rush.
Explore the service↗4–8 weeks
03 · Core service · Ongoing partnership
Paid Social Partner
Komi Media handles strategy, campaign execution, optimisation and results analysis – without you needing to hire an in-house paid social specialist.
From€1,890 / month + VAT
Includes
- Strategy and monthly planning
- Campaign execution
- Optimisation
- Ad testing
- Reporting and conclusions
The outcome
Advertising that improves every month – not the same on repeat.
Explore the service↗Ongoing, min. 3 months
Way of working
Testing, in practice.
Advertising only improves if every round answers a question. We test creative – hooks, angles and formats – as well as audiences, campaign structures and landing pages. One variable at a time, so results can be acted on.
- 01Define the questionEvery test answers one question: hook, creative concept, format, audience, campaign structure or landing page.
- 02Build a fair test setupVariants get the same starting point, the same budget and enough data – only the tested variable changes.
- 03Set metrics in advanceThe metrics used to analyse the data are agreed beforehand, so results are always read the same way.
- 04Scale and keep goingThe winner is scaled, the learning is added to the creative library and the next test round begins.
Test 02
Which angle converts better?
A · Benefit promiseB · Social proof
Click-through rate+21%
Test 03
Which content format is cheapest?
A · UGC videoB · Studio image
Cost per acquisition−27%
Test 04
Should targeting be narrowed?
A · Broad audienceB · Interest targeting
Conversion rate+12%
Test 05
How should the budget be split?
A · One ad setB · Three ad sets
Return on ad spend+18%
Test 06
Where should traffic be sent?
A · Product pageB · Campaign page
Purchase rate+9%
Illustration of our testing logic. Figures are examples, not client data.
Case studies
All case studies →Results that matter.
Case 01Finnish B2B consultancy
Social media taken from zero to a targeted growth channel
Channels, a content model and paid advertising were built to support brand awareness and lead generation.
Working content formats and a clear model supporting lead generation
Paid Social PartnerCase studies →
Case 02Consumer brand
89.1% drop in cost-per-click with a three-channel paid social model
Campaign sprints were turned into an ongoing three-channel model where content is tested and updated based on what works.
89.1% drop in cost-per-click · 3 channels
Paid Social PartnerCase studies →
Case 03Marketing agency client
58% lower cost-per-click with campaign A/B testing
A two-stage, regionally targeted campaign for a marketing agency's client drove traffic and leads within four weeks.
58% lower cost-per-click · 4 weeks
Paid Social SprintCase studies →
Client accounts have been anonymised in line with our engagement agreements. Detailed figures are shared during the consultation.
The Komi Media model
Strategy, execution and data in one improvement cycle.
The same partner plans, executes and improves. You'll always know where things stand and what happens next.
Book a consultation↗We understand your business and goals
We start with goals, margins and the customer journey – not channels. Without this, you end up optimising the wrong numbers.
We pick the biggest growth opportunities
We prioritise a handful of things with the greatest impact on results. Trying to fix everything at once rarely works.
We build and test the campaigns
We build the campaign structure, messaging angles and testing model in a planned way – not one ad at a time.
We improve advertising based on results
We read the data, draw conclusions and carry the learnings into the next cycle. Every change is justified.
Komi Media
Your paid social partner.
Strategy, execution, content understanding and continuous optimisation come together as one clear whole. Komi Media was founded in 2022 to help companies make the most of paid social's potential.
The goal isn't just to keep advertising running, but to understand what works, why it works, and where to invest next.
Meta AdsTikTok AdsLinkedIn AdsSnapchat AdsAd testingMeasurement & attribution
About Komi Media →Resources
All articles →Perspectives on social media growth.
Paid social advertising7 min
What does paid social advertising cost a business in 2026?
The cost of paid social advertising isn't just the media budget you see in Ads Manager. A working setup is made up of media, expert time, ad creative, measurement and landing page development.
Read article →Paid social advertising6 min
When does it pay to outsource paid social advertising – and when doesn't it?
Outsourcing paid social makes sense when a company needs more expertise, time or process than its own team has available. But outsourcing doesn't remove the company's responsibility for its goals.
Read article →Meta advertising6 min
How should a Meta advertising budget be split?
Splitting a Meta budget doesn't start with a percentage table but with the goal, the cost per conversion and the amount of data available. A good structure focuses the budget on the main goal and reserves a controlled share for testing.
Read article →